My name is Frankie Warren and I am a first-year MBA candidate. Over the course of the coming months, I will be writing a weekly column for the Marketing Society focusing on the role of marketing in the tech industry. I haven't decided on a formal format at this point in time. I will be actively seeking feedback on how to make the articles easier to read, more informative and generally a better experience for everyone. My initial plan is to focus on three different aspects: reviews of resources on the internet, general online marketing news and company profiles and interviews.
When Tal initially asked me to write for the Marketing Society, I was a bit hesitant. I have little formal marketing experience. However, I do have a deep passion for technology and this made researching for the blog exciting and interesting.
One of the most interesting, albeit non-traditional, marketing blogs I came across was Dosh Dosh. Dosh Dosh is an internet marketing blog which focuses on aspects of social media and online entrepreneurship. The author, Maki, is a philosophy student from Toronto and is a great example of the reach bloggers are able to achieve through publishing great content. Dosh Dosh currently has a three month Alexa Traffic Rank of 190,174 (Pepperdine.edu has an Alexa of 35,316 for reference). Recent interesting posts have included using the competitive instinct of human nature to act as a catalyst for growth, creating mini-funnel websites to drive traffic to your site, and what legit bloggers can learn from e-mail spammers.
Currently, I am in the process of lining up some really great interviews. If you have any thoughts or comments please feel free to let me know. Make sure to check back next week for another post of "Tech in Marketing."
-ƒrankie
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1 comment:
Frankie - thanks for this. I am looking forward to learning more about Tech and Marketing since my pre-MBA background is in traditional media/advertising.
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